Managing and marketing radical innovations
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Managing and marketing radical innovations marketing new technology by Birgitta Sandberg

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Published by Routledge in Abingdon [England], New York, NY .
Written in English

Subjects:

  • Technological innovations -- Marketing,
  • Technological innovations -- Management,
  • New products

Book details:

Edition Notes

Includes bibliographical references and index.

StatementBirgitta Sandberg.
SeriesRoutledge studies in innovation, organization and technology -- 8
Classifications
LC ClassificationsHD45 .S272 2008
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23674150M
ISBN 109780415433075, 9780203930489
LC Control Number2007035793

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